Appointments with carriers

How To Get Appointments With Insurance Carriers


Renegade Insurance

Mar 20th, 2023

Landing appointments with insurance carriers can be a challenging endeavor, especially for new agents or those looking to expand their portfolio of represented companies. Insurance carriers are inundated with requests from agents vying for appointments, so it’s crucial to stand out and demonstrate your value proposition. In this blog post, we’ll explore proven strategies and best practices to increase your chances of securing those coveted appointments, streamlining the process, and positioning yourself for success in the competitive insurance industry.

Research and target the right carriers

First, determine which insurance companies offer products that can help the clients you hope to serve. This task means you need to think about your likely client base. Basic customer demographics could include homeowners, drivers, income and age ranges, small business owners or residents of local communities. Some narrower targets include people who own classic cars or high-value houses.

You can find carriers with products that appeal to a wide range of customers or a particular market niche. Take this list of insurance companies and dig a little deeper to answer critical questions such as:

  • Is the carrier currently accepting new agents?
  • Will the carrier impose sales quotas to maintain the appointment? Does the insurance company welcome independent agents or only take captive agents?
  • Do the insurer’s brand image and goals reflect well on your agency and business goals?

Build a compelling profile

Insurance carriers want to work with professionals who have a proven track record and can contribute to their growth. Create a comprehensive profile that highlights your experience, achievements, certifications, and areas of specialization. Include details about your sales volume, customer satisfaction ratings, and any relevant industry recognition or awards you have received. A well-crafted profile demonstrates your value and sets you apart from the competition.

Leverage your network

Networking is a powerful tool in the insurance industry. Reach out to your existing contacts, including other agents, industry professionals, and carrier representatives, and let them know you’re interested in exploring new appointment opportunities. Personal recommendations and referrals can go a long way in opening doors and gaining access to decision-makers within insurance carriers.

Attend industry events

Industry events, such as conferences, seminars, and trade shows, provide excellent opportunities to connect with insurance carrier representatives and decision-makers. Attend these events, actively participate in discussions, and engage with carrier representatives to showcase your knowledge and professionalism. Follow up promptly after these events to express your interest in potential appointments.

Optimize your online presence

In today’s digital age, insurance carriers often research agents online before considering appointments. Ensure that your online presence, including your website, social media profiles, and industry-related forums, accurately reflects your expertise and professionalism. Regularly share valuable content, engage with industry influencers, and actively participate in relevant online communities to establish yourself as a thought leader.

Prepare a compelling pitch

When you secure an appointment opportunity with an insurance carrier, be prepared to deliver a compelling pitch that highlights your value proposition, unique selling points, and how you can contribute to the carrier’s growth. Tailor your pitch to the specific needs and goals of the carrier, and be ready to address any potential concerns or questions they may have.

Follow up and persevere

The appointment process can be lengthy, and persistence is key. Follow up with insurance carriers promptly after initial contact, and be prepared to provide additional information or clarification as needed. If you don’t receive a positive response initially, don’t get discouraged. Continue to nurture the relationship, stay engaged, and be patient – opportunities may arise in the future.

Tips for Getting Appointed With Insurance Carriers as a New Agent

Insurance companies usually offer plenty of support and resources for their appointed agents. At the same time, the insurers that offer the most valuable assistance may also impose strict guidelines to limit the number of agents because of the investment involved. Thus, newer agents may struggle to obtain critical appointments. Even some established but smaller agencies may face the same obstacles.

However, even the greenest agents can consider a few tactics to increase the odds of swift approval appointments. These strategies may include:

  • Online and offline networking: Develop connections with insurance company representatives. Attend industry events or connect on social networks like LinkedIn. This name recommendation can help earn personal recommendations. Even if the rep doesn’t have the final say over appointments, they might offer helpful suggestions about other opportunities.
  • Consider niche market insurers: Major auto or property insurers may have products that appeal to a general market, but they may limit their appointments just because they have in-demand products. Some newer or small agencies have thrived with niche markets, such as E&O or classic car insurance. A smaller but well-defined audience can lead to better returns on marketing and easier appointments. As your agency grows and can offer more insurance types, these clients should provide you with plenty of warm leads.
  • Consider working with a managing general agent: Agents like direct appointments with carriers because they can earn a larger commission share. At the same time, an MGA can offer valuable support worth more than giving up a small percentage share. Besides making it easier to get appointments, MGAs can provide other types of support, such as training and claims handling. They may also have special contracts with insurance companies, offering their agents generous commissions even if they take a share.

Renegade Insurance Can Help Your Insurance Agency Grow

Renegade Insurance allows agents to work for themselves rather than by themselves. Highlights of partnering with Renegade include access to dozens of appointments with top-rated carriers, industry-leading commissions, post-sales support, automated billing and claims processing and competitive quotes at your fingertips. These services will let you focus on gaining new customers to grow your agency faster than you could alone. Find out how to become an agent to enjoy the Renegade advantages as soon as possible.

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